The Growth Brothers Managed SEO · AEO · GEO
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Managed SEO, AEO & GEO for Merseyside trades

Get found on Google.
Get recommended by AI.

We manage your entire search presence: Google rankings, the Map Pack, and the answers ChatGPT, Perplexity and Gemini give. So the calls go to you, not the firm down the road.

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Free and no-obligation. Your written audit lands in your inbox within 48 hours.

Ian Hoban and Peter Hoban, founders of The Growth Brothers

Ian Hoban

SEO & AI Search Strategy

Peter Hoban

Co-Founder · Founder of IRSS UK

Your next customer is asking ChatGPT. Is it naming you?

One service. Every place your customers search.

Your customers don't only Google any more. They ask ChatGPT "who's the best roofer in St Helens?" and ring whoever it names. Growth Brothers Managed SEO covers both worlds, under one monthly plan, run by one team.

SEO

Rank on Google

Technical fixes, on-page optimisation and authority building that move you from page 2 to page 1 for the searches that bring paying jobs.

Local SEO

Own the Map Pack

Google Business Profile management, consistent citations, local schema and a review system that keeps fresh 5-star reviews coming in.

AEO & GEO

Be the answer AI gives

Structured data, entity building and answer-ready content, so ChatGPT, Perplexity, Gemini and Google AI Overviews recognise your business and recommend it.

  • A full technical and AI-visibility audit before any work starts
  • Monthly execution, with no long "strategy phases" that deliver nothing
  • A plain-English monthly report: rankings, Map Pack position, enquiries and AI citations
  • One named point of contact who knows your business

See what's included and pricing →

Optional add-ons

Power-Ups. Make every ranking work harder.

SEO gets you seen. Content gets you chosen. Add either Power-Up to your plan and give Google and AI engines more reasons to put you first.

Power-Up 1

Promo & Product Videos

Short, professional videos for your website, Google Business Profile, YouTube and social channels. Video keeps visitors on your pages longer, builds trust before the first call, and gives search engines rich content to surface.

Power-Up 2

Authority Blog Posts

Researched articles built around the exact questions your customers ask: "How much does a new roof cost in St Helens?", "Do I need planning permission for…?" Structured so Google ranks them and AI engines quote them.

Our work

Videos we've made

Short vertical promo and product videos we produced for IRSS UK's CoverMe system, built for YouTube Shorts, social channels and Google Business Profile. IRSS UK is co-founder Peter Hoban's company and our founding test case.

CoverMe Road Sign Covers demonstrationIRSS UK · Watch on YouTube
CoverMe product videoIRSS UK · Watch on YouTube
Power-Ups are quoted to fit: video length, number of posts and turnaround. We'll scope it on your audit call.
Add a Power-Up to My Audit More about Power-Ups
How it works

Three steps. No homework.

01

Free Strategy Audit

We check your Google rankings, Map Pack position and AI visibility against your top local competitors. You get a clear written report, not a sales deck.

02

Your Growth Plan

We agree target services, areas and goals on one 30-minute call. You send us a few logins. That's your onboarding done.

03

We Manage. You Grow.

We execute every month and report in plain English. You see the work, the rankings and the enquiries. First fixes go live within 30 days.

Start With Step 1. It's Free
Results

We're not the cheapest. We're the ones that pay for themselves.

Cheap SEO sells hours and vanity reports. We sell visibility that turns into calls. Put your average job value into the calculator and see how few extra jobs a month cover your plan. Everything after that is profit.

Where we started

IRSS UK, Liverpool

Before we took on a single client, we tested our system on IRSS UK, the highways safety company run by Growth Brothers co-founder Peter Hoban and maker of the patented CoverMe ladder-free bagging-off system. We wanted to prove, on our own family business, that a small company could win real Google and AI visibility from a standing start, and quickly.

2,300+citations in Microsoft Copilot & Bing AI answers in 6 months
16,800Google impressions in the last 3 months, from a standing start
2–3 moto clear movement
  • The problem: critical technical errors, placeholder meta descriptions and no structured data, so neither Google nor AI engines could clearly understand the business.
  • What we did: a full SEO, AEO and GEO audit, fixed every critical error, added schema, and built an ongoing pipeline of answer-structured authority content.
  • The result: cited by Copilot for queries like "road traffic management" and "chapter 8 traffic management", with daily Google impressions rising from around 140 in August to over 1,000 by late October.
"In highways, safety isn't a tick-box exercise. It's about getting crews home safe by cutting out dangerous ladder work. Seeing our organic reach and AI citations climb shows contractors across the UK are actively looking for safer alternatives like CoverMe." Peter Hoban, Managing Director, IRSS UK
Read the full case study →
Typical budget SEO compared with Growth Brothers
Typical budget SEOGrowth Brothers
AI searchNot coveredBuilt into every plan
ReportingRankings screenshotsRankings, Map Pack, enquiries, AI citations
Local knowledgeNational call centreSt Helens-based, Merseyside-focused
Point of contactTicket queueOne named contact
ContentGeneric fillerAnswer-ready posts and video, on request

ROI calculator

How many extra jobs a month cover your plan?

£3,000extra monthly revenue
1jobs to cover the plan
£6.06back for every £1

Illustrative only: revenue figures, before your own costs. Prices exclude VAT.

See how many of those jobs you're missing → Get My Free Audit
FAQ

Straight answers

What is AEO and GEO?

Answer Engine Optimisation and Generative Engine Optimisation make your business easy for AI tools like ChatGPT, Perplexity and Gemini to understand, trust and recommend when people ask for a local service.

Do I still need normal SEO if I'm doing AI search?

Yes. AI engines lean heavily on the same signals Google uses: a strong website, consistent business details and good reviews. Our plans cover both, so one doesn't undermine the other.

How long until I see results?

First technical and Map Pack fixes go live within 30 days. Ranking movement typically builds over 3 to 6 months, depending on competition in your trade and area. IRSS UK, our founding test case, saw clear movement within 2 to 3 months.

Are there long-term contracts?

Plans start with a 3-month minimum term, giving the work time to show results, then run month to month. No long lock-ins.

Which areas do you cover?

We're based in St Helens and work with trades across Merseyside, including Liverpool, Warrington and Wigan, and with service businesses elsewhere in the UK.

Find out what Google and ChatGPT say about your business.

Your free audit shows where you rank, who's beating you and the three fixes that will move the needle first. Delivered within 48 hours.

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