Free Interactive Tool
The 10-Minute Local SEO Audit
Checklist for UK Small Businesses
Find out exactly why your competitors are outranking you on Google Maps and Local Search — and what to fix first — in under 10 minutes.
Your Local SEO Readiness
0%
Not Started
Google Business Profile Essentials
Your GBP is your most important local ranking signal
0 / 4
Your primary business category is set correctly — specific, not generic (e.g., "Emergency Plumber" not "Home Services")
High impact
Your NAP (Name, Address, Phone) on Google Business Profile is identical to what appears on your website
High impact
You have at least 10 quality photos uploaded — interior, exterior, staff, and work/products
Medium
You post a GBP update at least once a week and reply to every review — good or bad — within 48 hours
High impact
On-Page Local Signals
What Google reads on your actual website
0 / 4
Your city or service area appears in your homepage H1 and title tag (e.g., "Boiler Repairs in Leeds — Fast & Reliable")
High impact
You have a dedicated service area page for each town or location you target (separate pages rank separately)
High impact
Your phone number is a tap-to-call link on mobile (
href="tel:...") and visible without scrolling
Quick win
You have Local Business Schema markup (JSON-LD) on your site telling Google your name, address, opening hours, and services
High impact
Authority & Citations
External signals that prove your business is real and trusted
0 / 4
Your business is listed on Yell, Bing Places, Apple Maps, and Facebook — all with matching NAP (no variations)
High impact
You are generating at least 2 new Google reviews every month — consistent velocity matters more than a one-time burst
High impact
You have an active process for asking customers to leave reviews (text message, card, follow-up email)
Medium
You have at least one backlink from a local directory, trade association, or regional newspaper
Medium
Technical & Mobile Basics
The foundations Google needs before rewarding you with rankings
0 / 3
Your site loads in under 3 seconds on mobile — test free at PageSpeed Insights (aim for 70+ score)
High impact
Your website is HTTPS secure — the padlock icon is visible in the browser bar (no "Not Secure" warning)
Quick win
Your Contact page has a Google Maps embed and your full address — showing location reinforces local relevance to Google
Quick win
Free personalised roadmap
Get your done-for-you
Local SEO action plan
Based on your audit score, Ian or Peter will map out the exact fixes your business needs to outrank local competitors on Google.
Or skip the form — book a free 15-min strategy call directly