Google Business Profile Description Generator
Write a Google Business Profile description that sticks to Google's rules, then get six ready-to-post updates for your profile. Built for UK trades, salons, cafés and shops. Takes about a minute.
Generate your Google Business Profile description
Tip: add a real photo to every post. Posts with your own photos look more trustworthy than stock images.
Everything is generated in your browser. Nothing you type is sent to or stored by The Growth Brothers. Always check the text is accurate before you publish it.
What makes a good Google Business Profile description? Up to 750 characters that say what you do, where you do it and why customers choose you, with the most important details in the first 250 characters. It should read naturally, mention your main services and areas, and contain no links, prices or sales offers, which Google doesn't allow in the description.
How to write a Google Business Profile description
- Lead with what and where. Your first sentence should name your service and your town, for example "a family-run plumber in St Helens". Many people only see the first couple of lines.
- List your main services. Name the jobs or products people actually search for, in plain English.
- Show why you're the safe choice. Years trading, accreditations, insurance, guarantees and the way you work all build trust.
- Mention the areas you cover. Especially if you travel to customers rather than having them come to you.
- Finish with a simple next step, such as asking for a free quote or popping in.
- Stay within the rules. No links, no HTML, no prices or sales, no all-caps or gimmicky symbols. Save offers for posts.
Example: a local trade
Wright Plumbing & Heating is a family-run plumber based in St Helens, covering Prescot, Rainhill and Widnes. For 12 years we've helped homeowners and landlords with boiler repairs, bathroom installations, leak repairs and central heating. We're Gas Safe registered and fully insured, we give free, no-obligation quotes, and we always leave your home clean and tidy. Get in touch today for friendly, reliable help from a local team.
Example: a café
The Corner Cup is an independent café in the heart of Ormskirk, serving speciality coffee, homemade cakes and freshly made brunch every day. We're dog friendly, have plenty of vegan and gluten-free options, and our sunny window seats are perfect for catching up with friends or getting some work done. Pop in and say hello.
What you can and can't include
| Do include | Don't include |
|---|---|
| Your main services and products | Links, web addresses or HTML |
| Your town and the areas you cover | Prices, discounts or "sale" messages |
| Years in business, accreditations, guarantees | ALL CAPS, emojis or gimmicky symbols |
| What makes you different | Keyword lists or repeated phrases |
| A friendly next step | Anything unrelated to your business |
Google reviews every description edit and can reject one that breaks these rules. Our checker above flags the most common problems before you paste it in.
Google Business Profile post ideas that work
Posts appear on your profile in Google Search and Maps. They are the right place for offers, news and seasonal messages that don't belong in your description. A simple weekly rotation keeps your profile active without taking up much time:
- Service spotlight: one service, who it's for and how to book.
- Recent job or customer story: a before-and-after photo with a line or two about the work.
- Helpful tip: something your customers genuinely wonder about.
- Seasonal post: tie your services to what's happening this month.
- Thank-you post: thank customers for their reviews and make it easy to leave one.
- Behind the scenes: introduce the team, the van, the kitchen or the workshop.
To make reviews effortless, pair your thank-you posts with a printed card using our free Google review QR code generator.
Why your profile description matters for Google Maps and AI search
Your Business Profile is often the first thing people see when they search for a local service, before they ever reach your website. A clear description helps them decide quickly that you do what they need, in their area.
It also gives Google and AI assistants such as ChatGPT, Perplexity and Google's AI Overviews a plain-English summary of your business. Consistent, specific information about your services and location makes it easier for them to understand you and recommend you.
Frequently asked questions
How long can a Google Business Profile description be?
Up to 750 characters, including spaces. Google often shows only the first 250 or so characters before a 'more' link, so put your service, location and main selling point at the start.
What can't I put in my Google Business Profile description?
Google does not allow links or HTML, and the description should not focus on promotions, prices or sales. Avoid misspellings, gimmicky characters, all-caps text and anything unrelated to your business. Use Google posts for offers instead.
Should I put keywords in my Google Business Profile description?
Mention your main services and the areas you cover naturally, because it helps customers and AI tools understand what you do. Keyword-stuffing reads badly and can get your edit rejected, so write for people first.
How often should I post on Google Business Profile?
Once a week is a good, sustainable target for most small businesses. Regular posts show customers you are active and give Google fresh information about your services.
How long can a Google Business Profile post be?
Up to 1,500 characters, but the best-performing posts are usually much shorter. Two to four sentences, a clear photo and one call-to-action button work well.
Is this tool free and do you store my details?
It is completely free with no sign-up. Everything is generated in your browser and nothing you type is sent to or stored by The Growth Brothers.
More free tools for your Google presence
Want your profile to rank, not just read well?
A great description is one piece of the puzzle. Run our free Local SEO Audit, or book a free 20-minute call and we'll show you what's holding your Google Maps ranking back.